What Okta actually costs
Okta’s pricing page lists Workforce Identity Starter at $6 per user per month.
That’s the number that shows up in search results and comparison articles. It’s
also not what a small team actually pays, because the same pricing page requires a
$1,500 annual contract minimum — a floor underneath the per-user math
that doesn’t show up until you do the arithmetic yourself.
The math
At $6/user/month, $1,500/year works out to $125/month. That’s the amount you’re
paying regardless of headcount, until your per-user total crosses it.
Below about 21 people, the listed $6 price is fiction — you’re paying the
$1,500/year floor, and the smaller your team, the further the effective price climbs above
the sticker. A 5-person team is paying just over four times the listed rate.
Professional and Enterprise tiers go further: both are quote-only, no published price at
all.
What this means if you’re shopping
The listed price only tells you what you pay above the floor. Below it, the
number that matters is the $1,500/year minimum divided by your headcount, not the per-user
rate.
The minimum doesn’t move with team size. A 3-person team and an
18-person team both pay $1,500/year on the Starter tier — the second team is just
getting a much better deal on it.
It’s a floor built for a certain size of company. Nothing wrong with
that; Okta is a mature product built for teams that can absorb the minimum without noticing
it. The question worth asking is whether that’s you yet.